JULIAN XU · TECH & LIFESTYLE UGC
Your product.
A viral angle.
I find the formats that make people stop, watch, and want to know more.
6.14%engagement by views*↑ 43% above study median ↗Highviz · 346 Reels · 4.3% median
1M+views on one Reel958comments on another
*Based on all 11 Reels above 10K views
109,884 Instagram Insights interactions ÷ 1,789,350 views × 100 = 6.14%. Combined rate across all 11 Reels above 10K views found in my 33-Reel grid, including two omitted from the gallery. Private Insights checked 25 October 2026. Uses Instagram’s reported interaction total, including more activity than likes and comments alone.
Instagram’s web Insights does not reliably break out sends, shares, and reposts: it displays zero shares even where the total exceeds likes, comments, and saves. These categories are not added again or claimed individually. This is engagement by views for these 11 Reels, not an account-wide or reach-based rate.
Benchmark: Highviz’s August 2026 study of 346 Reels across 108 accounts reports 4.3% median engagement per view. (6.14 ÷ 4.3 − 1) × 100 = 42.8%, rounded to 43% above that median (+1.84 percentage points). This compares my combined rate for 11 Reels above 10K views with a per-Reel median from a different sample; it is a contextual comparison, not a percentile ranking or a guaranteed campaign result.
Products featured in my content
Higgsfield
Grok Bot
01 — SELECTED WORK
Formats that get attention.
Watch the hooks, demos, and relatable angles behind the numbers.
Have a product in mind?
FULL REELS · TAP FOR SOUND02 — THE NUMBERS BEHIND THE CONTENT
The proof is in
the performance.
Three Reels. Three reasons to stop scrolling.
Results from my own Instagram content, backed by the original Insights.
CAMPAIGN CASE STUDY
The brief. The creative.
The outcome.
THE GUY BEHIND THE CONTENT ↗03 — YOUR CREATOR
I know the formats.
And the audience.
I’m Julian. I turn apps, AI tools, and everyday tech into demos, useful tips, and relatable moments people want to watch.
I bring that same approach to your product: a strong hook, a clear reason to care, and a next step for the viewer.
04 — WAYS TO WORK WITH ME
Your product.
The right content.
Product demos, on-camera reviews, and lifestyle integration. Choose the scope that fits your campaign.
SINGLE STORYUGC video
Show the problem your product solves, demonstrate the benefit, and give viewers a clear next step.
What we can include +
- Concept, hook, and script
- Talking-head or voiceover delivery
- Product demo, captions, and final edit
Quoted to your brief
EXPLORE THE ANGLESHook variations
Test different openings to find what earns attention from your audience.
What we can include +
- Multiple opening concepts
- Alternate hooks on a shared body
- Different CTAs and cut-downs
Quoted to your brief
THE BIGGER PICTUREContent bundle
Build a bank of product demos, relatable stories, and hooks to test across your channels.
What we can include +
- Multiple concepts and videos
- Tech demos and lifestyle integration
- Supporting b-roll and cut-downs
Quoted to your brief
Deliverables, timelines, revisions, and usage are agreed before production.
05 — GOOD TO KNOW
A few answers.
What kinds of brands are a good fit?+
Apps, software, AI tools, consumer tech, and creator products are my main focus. I’m also open to lifestyle products that fit naturally into my day-to-day content.
Can you create both organic content and ads?+
We can shape the creative for either. Tell me where the content will run, the audience, and the objective so we can agree the deliverables and usage.
How long does a project take?+
Timing depends on the scope, product access, and feedback rounds. We’ll agree a delivery schedule before filming starts.
How do usage rights and revisions work?+
Usage duration, channels, paid promotion, and revision rounds are confirmed in the project agreement before production.
06 — YOUR NEXT STORY
Let’s make
something click.
Send me your product, your audience,
and what you have in mind. I’ll take it from there.
P.S.
No perfect brief needed.
Just a good starting point.
No perfect brief needed.
Just a good starting point.